Senior SEO + ASO Specialist

ConfidentialAhmedabad, India

4 days ago

Job description

Position title

Experience

Experience Required : Minimum 5+ Years

Description

Aveosoft Pvt Ltd is a growing IT company that specializes in delivering innovative and scalable digital solutions. We work with global clients across industries to build impactful web and mobile applications. We're looking for a Senior SEO + ASO Specialist who can lead and execute strategies that drive traffic, visibility, and conversions across web and mobile platforms.

Responsibilities

Search Engine Optimization (SEO) :

Develop and execute effective SEO strategies for websites and web applications.
Perform comprehensive keyword research to identify growth opportunities.
Optimize on-page elements (meta tags, headings, content, URL structure, schema, etc.) for search engine visibility.
Manage off-page SEO efforts including link building, outreach, and content promotion.
Conduct technical SEO audits to identify and fix crawl, indexation, and performance issues.
Track, analyze, and report SEO performance using Google Analytics, Search Console, and other SEO tools.

App Store Optimization (ASO)

Plan and execute ASO strategies to improve app visibility and downloads on Google Play and Apple App Store.

Conduct competitor and keyword analysis specific to app marketplaces.

Optimize app titles, descriptions, screenshots, icons, and other metadata.

Collaborate with the design and development team to improve app conversion rates.

Monitor app performance metrics and rankings and implement continuous improvement tactics.

Qualifications

Bachelor's degree in Marketing, IT, or related field.

Minimum 5 years of proven experience in SEO and ASO.

Strong understanding of search engine algorithms and ranking factors.

Hands-on experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AppTweak, or similar.

Excellent analytical, problem-solving, and communication skills.

Up-to-date with the latest SEO and ASO trends, algorithm updates, and best practices.

Experience collaborating with content, design, and development teams.

Experience in mobile app marketing and performance marketing.

Knowledge of paid campaigns (Google Ads, Apple Search Ads).

Understanding of analytics tools like Firebase and Mixpanel for app performance tracking.

Job Benefits

5 days working

Friendly work culture and support for growth

Competitive salary

Work-life balance

Learning and development opportunities

Medical benefits

Only shortlisted candidates will be contacted. Thank you for your interest in joining Aveosoft Pvt Ltd.

Skills Required

Google Ads, Google Analytics, Firebase, Google Search Console

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Seo Specialist • Ahmedabad, India

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