Binocs - Founding Member - Growth Marketing

(Tier 1 / 2 Colleges / Founders / US SAAS experience preferable)

Binocs Labs Private Limited

Industry : B2B SaaS | Location : Bangalore (WFO) | Experience : 2+ years

Were looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.

What You'll Work On :

You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority :

1. SEO & Organic Discovery :

• Plan and execute an SEO strategy for inbound growth
• Use AI / LLMs for content ideation, clustering, and optimization

2. SEM (Performance Marketing) :

3. Social & Community Marketing (Organic) :

4. Content & Thought Leadership :

5. Email Marketing & Drip Campaigns :

6. Events & Webinars :

7. Paid Partnerships & Media Buying :

What Were Looking For :

(ref : iimjobs.com)