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Brand Associate

Brand Associate

ConfidentialBengaluru / Bangalore, India
30+ days ago
Job description

We are looking for a dynamic and results-driven Brand Associate to lead our influencer marketing and brand collaborations . This role will be responsible for identifying, onboarding, and managing relationships with influencers, thought leaders, and brand partners to drive visibility, engagement, and conversions . The ideal candidate will have a deep understanding of influencer marketing, brand campaigns, and BTL activations , with a keen eye for content performance and ROI measurement .

Is this you

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, brand partnerships, or digital marketing.
  • Strong understanding of social media trends, influencer marketing strategies, and performance analytics .
  • Excellent negotiation, relationship management, and communication skills .
  • Experience in managing budgets, contracts, and performance-based collaborations .
  • Data-driven mindset with the ability to analyze campaign performance and optimize for better results.
  • Hands-on experience with influencer marketing platforms, digital advertising, and content marketing .

What You&aposll Do :

  • Identify, onboard, and manage relationships with influencers and brand partners.
  • Develop and execute influencer marketing and co-branded campaigns.
  • Identify and collaborate with complementary brands for strategic partnerships.
  • Plan and manage brand partnerships to amplify reach and engagement.
  • Negotiate contracts, budgets, and deliverables for maximum ROI.
  • Track and analyze influencer, brand partnership, and campaign performance.
  • Plan and execute influencer-led on-ground activations, events, and BTL activities.
  • Oversee the creation and optimization of influencer-generated content for D2C ads.
  • Collaborate with teams to ensure seamless execution of campaigns across channels.

    • Pre-requisites :

  • 2-3 years of experience in influencer marketing, brand partnerships, or event marketing.
  • Strong understanding of social media trends, analytics, and experiential marketing .
  • Good with Copywriting
  • Excellent negotiation and relationship management skills .
  • Experience managing budgets and performance-based collaborations .
  • Hands-on experience with influencer marketing platforms and digital advertising .

    • About Us :

    Started in 2012 with the aim to bring fast fashion to India , over the last decade, The Indian Garage Co. has become a leading brand in the men's casual wear space . The growth, especially in the last 3 years , from a 30cr brand to a 500cr+ brand , has been at breakneck speed. Over this period, the brand has become the No. 1 on Ajio (for the last 2 years) and a Top 5 Brand on Myntra . Creating quality products at affordable prices for the Indian customer is our main purpose, and for this, we have launched 2 more brands within the group – Freehand (for womenswear) and Hardsoda (for plus size). Even at this stage, we are just getting started and would love for you to join this rocketship !

    Location : Bangalore (on-site)

    What We Offer :

  • Creative freedom like you&aposve never experienced before. This is your canvas, your playground .
  • A competitive salary and benefits package to fuel your creative fire.
  • A culture of ownership and collaboration where your voice matters and your ideas blossom.
  • The chance to be part of something big, something revolutionary, something that will change the face of fashion .

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    Skills Required

    brand partnerships, Digital Marketing, influencer marketing, Content Marketing, Digital Advertising

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    Brand Associate • Bengaluru / Bangalore, India