Account Based Marketing Associate

Key Responsibilities

• Strategic Account Targeting :
• Identify and map key decision-makers across HR, IT, and Procurement. Research workforce-related pain points and build tailored business cases.
• Executive Outreach :
• Run multi-channel campaigns (email, calls, LinkedIn) targeting senior leadership with compelling messaging on AI-driven workforce transformation.
• Platform Evangelism :
• Position NCG's platform against legacy HR systems. Communicate complex AI capabilities in clear, business-focused language.
• Cross-Functional Collaboration :
• Work closely with Sales, Product Marketing, and Customer Success to craft account-specific strategies, demos, and ROI narratives.
• Pipeline Acceleration :
• Track and report on account engagement, conversion metrics, and campaign effectiveness. Optimize tactics based on market response.

Required Experience & Skills

• 3–5 years of B2B experience in ABM, SDR, or marketing roles within SaaS, HR Tech, or high-growth startups
• Proven ability to engage senior stakeholders and penetrate large enterprise accounts
• Strong communication, storytelling, and consultative selling skills
• Familiarity with CRM and sales tools (e.g., Salesforce, Outreach, Sales Navigator, ZoomInfo)
• Data-driven mindset with ability to analyze and adapt quickly
• Startup mindset : agile, proactive, and goal-oriented

What We Offer

• Competitive compensation and benefits
• Accelerated career growth in a fast-scaling company
• Exposure to executive leadership and strategic decision-making
• Cutting-edge tech stack and tools
• Opportunity to impact the $200B+ global talent management market

Skills Required

Lead Generation, Data Analysis, Email Marketing, Content Strategy