Head Paid Media

ROLES & RESPONSIBILITIES :

• Foster strong relationships with multiple clients, maintaining rapport.
• Track KPIs daily, weekly, and monthly to identify performance improvement opportunities, regularly reporting to management / clients.
• Identify new business opportunities with existing clients and suggest improvements to meet sales targets.
• Recommend and implement digital projects to enhance client ROI.
• Maintain up-to-date project tasks and CRM records.
• Prepare pitches and reports for the sales team.
• Develop forecasting reports demonstrating ROI for prospective clients.
• Collaborate with the sales team to reach prospective clients effectively.
• Lead, mentor, and inspire a team of digital advertising specialists.
• Foster a collaborative and high-performance work culture within the team.
• Provide guidance and support to ensure the team achieves exceptional results.
• Develop and execute strategic plans for paid media campaigns across digital platforms.
• Oversee the planning, optimization, and implementation of digital advertising campaigns for diverse clients.
• Continuously explore and suggest innovative campaign ideas across multiple channels.
• Understand clients' business goals and requirements thoroughly.
• Act as the primary point of contact for key clients, ensuring their needs are met effectively.
• Conduct thorough research on keywords, audiences, and market trends to inform campaign strategies.
• Monitor campaign performance closely, analyze data, and optimize strategies to maximize ROI.
• Set and track key performance indicators (KPIs) for each client, ensuring continuous improvement.
• Stay updated with industry trends, advancements, and best practices in digital advertising.
• Innovate new strategies, techniques, and processes to enhance the effectiveness of paid media campaigns.
• Collaborate with internal teams to improve workflows and optimize paid advertising processes.
• Present campaign strategies and performance reports to clients, fostering trust and long-term partnerships.

REQUIREMENTS :

BENEFITS :

Skills Required

Sales, Forecasting, Digital Advertising, Media Management, Digital Marketing, Crm