Team lead Paid Media

ROLES & RESPONSIBILITIES :

• Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
• Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
• Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
• Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
• Provide strategic recommendations and actionable insights based on campaign performance analysis, A / B testing, and competitive research.
• Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance and user experience.
• Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
• Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.

REQUIREMENTS :

BENEFITS :

Skills Required

Performance Analysis, Google Analytics, Advertising, Digital Advertising, Media Management, Digital Marketing