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Media Director

Media Director

ConfidentialGurugram, Gurgaon / Gurugram, India
6 days ago
Job description

Hiring Media Director to work with an award winning brand at Gurgaon

Media & Performance Marketing (8+ years)

Full Time

  • Marketing

What's it About :

Do you want to sell sugar water for the rest of your life, or do you

want to come with me and change the world" – This is what Steve

Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple.

Today, Apple happens to be the most profitable company in the

world.

Do you want to work in a regular 9 to 5 job in the background, or do you want to work with

passionate people in an exciting work environment and change the

world of social media marketing

We are currently seeking a Director- Paid Media & Performance

Marketing to focus on developing cross-channel digital media

strategies and managing and optimizing media efforts on an

ongoing basis across all digital channels including paid search,

display, and social.

Key Responsibilities :

  • Manage end-to-end digital media campaigns and seek
  • new areas of opportunity through research and analysis,

    campaign strategy, ad copy creation (search only), bid

    management, CPA optimization, and landing page

    testing.

  • Work with cross-functional teams including other media
  • specialists to plan, implement, and improve account

    performance aligned with client goals and initiatives.

  • Proactively manage relationships with media vendors
  • including search engines and social platforms (Google

    AdWords, Facebook Ads, Bing / MSN, LinkedIn).

  • Will be responsible for managing end-to-end media
  • mandates - Client servicing, planning & strategy,

    oversing execution

  • Provide benchmark and tracking reports to Account
  • Managers, Clients, and Media Team on key

    performance

    indicators and provide insights on how these map to

    larger client goals.

  • Analyze trends and improve media performance based
  • on the client's KPIs.

  • Drive innovation and implement testing strategies to
  • continually uncover optimization levers, enhance

    learning, and improve performance.

    Must haves :

  • 8+ years of digital media planning and buying experience
  • with hands on experience specifically with self-service

    media including paid search and social advertising;

    agency environment a plus.

  • Must have a strong background in paid media, search engine
  • marketing (SEM), performance marketing

  • Experience with online marketing metrics such as
  • return-on- investment, click-through rate, cost-per-click,

    cost-per-action, conversion rate, average order size, etc.

  • Exceptional analytics, project management skills, writing
  • and organizational skills.

  • Ability to work in a fast paced environment. Proficiency
  • with Microsoft Office, especially Excel.

  • Experience with 3rd party media tools such as Adobe
  • Media Optimizer, Kenshoo, Marin, DoubleClick, etc.

  • Work with a bunch of people who are crazy about
  • communication and content; and are happy to spend

    hours at end fussing over just the correct combination of

    words.

  • Work out of an office that's nothing like an office. We hate
  • cubicles and dress codes, and love crazy posters and

    endless chai coffee discussions.

  • We've worked in jobs with crazy timings, and understand
  • the importance of having a life. So we'll all join you at that

    pub for drinks after you're done for the day.

  • We are young and growing fast, and working with us will
  • take you on a roller coaster growth ride. And this roller

    coaster only goes up!

    Write to us with your resume at [HIDDEN TEXT]

    Warm regards,

    Whizz HR

    Show more

    Show less

    Skills Required

    Performance Marketing, doubleclick, paid search , Microsoft Office, social advertising , Excel

    Create a job alert for this search

    Media • Gurugram, Gurgaon / Gurugram, India

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