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Media Head

Media Head

ConfidentialGurgaon / Gurugram
8 days ago
Job description

Key Responsibilities :

1. Strategic Media Planning and Execution :

  • Develop comprehensive media strategies that align with clients marketing objectives and budgets.
  • Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns.
  • Stay updated with industry trends, tools, and best practices to optimize media investments.

2. Team Leadership and Collaboration :

  • Lead, mentor, and manage a team of media planners, buyers, and analysts.
  • Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams.
  • Conduct regular training sessions to enhance team expertise in emerging media trends and tools.

    • 3. Client Management :

  • Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals.
  • Present strategic media plans, campaign performance reports, and optimisation strategies to clients.
  • Build and nurture long-term client relationships through trust and consistent delivery of results.

    • 4. Media Buying and Vendor Negotiations :

  • Oversee media buying processes, ensuring cost-effectiveness and ROI for clients.
  • Establish and maintain strong relationships with media vendors, platforms, and partners.
  • Negotiate competitive rates, added value placements, and innovative solutions.

    • 5. Performance Analysis and Reporting :

  • Monitor and analyse campaign performance across offline and digital channels.
  • Use data-driven insights to refine strategies and recommend optimisations.
  • Prepare and present comprehensive performance reports to internal stakeholders and clients.

    • 6. Budget Management :

  • Allocate and manage media budgets effectively to maximize reach and impact.
  • Ensure campaigns are delivered within budget and timelines

    • Required Skills and Qualifications :

    Experience :

  • 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry..

    • Expertise :

  • Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.).
  • Proven track record in managing multi-million-dollar media budgets.

    • Skills Required

    Budget Management, Vendor Management, Client Management, Reporting

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    Head • Gurgaon / Gurugram