Performance Marketing Manager

About the Role :

We are looking for a Performance Marketing Manager to lead our user acquisition and growth initiatives. As a Performance Marketing Manager, you will own the end-to-end management of digital marketing campaigns across multiple channels, optimize creatives, and manage budgets to maximize ROI. You will work closely with cross-functional teams to build brand awareness and drive user acquisition in a fast-paced startup environment.

Key Responsibilities :

• Planning, executing, and optimizing paid marketing campaigns across platforms (Youtube, Facebook, Instagram, TikTok, and others etc.) to drive app installs and user engagement
• Developing, managing and optimizing campaign creatives and messaging in collaboration with design and content teams to deliver compelling ad campaigns
• Manage the marketing budget effectively, ensuring strong ROI and CAC optimization.
• Continuously analyze campaign performance, generate insights, and implement data-driven strategies for scaling.
• Drive A / B testing across creatives, audiences, and landing pages.
• Collaborate with product, growth, and analytics teams to align marketing efforts with business goals.

Requirements :