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StableMoney - Manager - Performance Marketing
StableMoneyBangalore, India10 days ago
Job descriptionWe are looking for a data-driven and ROI-focused Senior Performance Marketing Manager to drive high-quality user acquisition and conversion through paid media. You'll play a critical role in scaling our digital acquisition efforts, optimizing paid campaigns, and enhancing funnel performance across Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), programmatic platforms, and other digital channels. Monitor and analyze key performance indicators (KPIs) such as CAC, ROAS, CPL, and conversion rate. Conduct A / B testing on ad creatives, targeting, landing pages, and bidding strategies to maximize ROI. Collaborate with design, content, and product teams to ensure consistent messaging and user experience. Optimize app install campaigns (UACs), retargeting flows, and onboarding funnels to improve user quality and LTV. Stay up-to-date with industry trends, algorithm changes, and emerging platforms to identify new growth opportunities. Generate weekly and monthly performance reports and actionable insights for internal stakeholders. Manage budgets effectively, ensuring optimal spend allocation and efficiency. Ensure campaign compliance with regulatory guidelines, especially around financial Experience : 3+ years in performance marketing, preferably in a B2C fintech / gaming environment. Proven success in managing performance campaigns with significant budgets. Strong command of platforms like Google Ads (Search, Display, UAC), Meta Ads, and affiliate / partner platforms. Familiarity with funnel optimization, remarketing strategies, and CRM tools (e. , CleverTap, MoEngage) is a plus. Bachelor's degree in Marketing, Business, Engineering, or a related field. Tools : Proficient in Google Ads, Facebook Ads, LinkedIn Ads, analytics platforms, and marketing automation tools. Collaboration : Strong ability to work cross-functionally with sales, product, and operations teams
(ref : iimjobs.com)
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Performance Marketing Manager • Bangalore, India
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