Product Manager-CREDIT CARD-Marketing HO

Job Summary :

The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank's overall marketing and customer retention strategies.

Key Responsibilities :

• Loyalty Program Design & Management :

Develop and manage the bank's loyalty and rewards programs.

Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement.

Plan and execute loyalty marketing campaigns, promotions, and events.

Use data-driven insights to track the performance of loyalty programs.

Identify and negotiate partnerships with third-party vendors for exclusive customer benefits.

Ensure that the customer journey within the loyalty programs is seamless and adds value.

Key Requirements :

Bachelor's degree in Marketing, Business Administration, or a related field.

5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector.

Strong understanding of loyalty program mechanics and customer retention strategies.

Customer-centric mindset.

Performance Indicators :

Skills Required

Campaign Management, Marketing Automation, CRM Tools, Data Analytics