Global Product Marketing Manager - Application Security

Job Title : Global Product Marketing Manager Application Security

Location : Bangalore (Hybrid)

Key Responsibilities :

• Lead global product marketing initiatives for application security solutions across multiple geographies (NA, EMEA, APAC).
• Manage and mentor cross-functional global teams, aligning on GTM strategies, campaigns, and product launches.
• Develop and execute go-to-market strategies, product positioning, and messaging for cybersecurity solutions.
• Translate complex application security concepts (SAST, DAST, IAST, SCA) into clear, compelling marketing materials.
• Collaborate with sales teams to create enablement tools, training materials, and competitive playbooks.
• Analyze market trends, customer feedback, and competitive landscape to drive data-driven marketing decisions.
• Manage product marketing budgets to maximize ROI and campaign effectiveness.
• Ensure alignment with DevSecOps and SDLC processes in product marketing Proven experience in global product marketing for cybersecurity or application security products.
• Strong understanding of application security concepts and DevSecOps processes.
• Ability to manage and lead global teams across multiple geographies.
• Excellent marketing, analytical, and communication skills.
• Willingness to work in various geo time zones.

(ref : iimjobs.com)