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Product Marketing Manager (Saas)

Product Marketing Manager (Saas)

CAMB.AIBengaluru, Republic Of India, IN
30+ days ago
Job description

Position Overview

We are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies. This role requires a strategic thinker who can bridge the gap between technical capabilities and customer needs while enabling our sales team for success.

Experience Requirements

  • 3-5 years of experience specifically as a Product Marketing Specialist
  • Proven track record in B2B product marketing
  • Experience in conducting webinars, and creating demo videos and other marketing assets.

Key Responsibilities

Messaging and Website

  • Own and optimize all product messaging on the company website
  • Document messaging frameworks and learnings for marketing team distribution across verticals
  • Collaborate with technical, customer success, and sales teams to develop consistent messaging across all channels
  • Ensure seamless alignment between marketing messaging and technical documentation
  • Customer Research & Insights

  • Conduct daily customer conversations to gather insights and feedback
  • Segment user base and analyze pain points, objections, and behavioral patterns
  • Develop targeted messaging strategies to address specific customer concerns and needs
  • Translate customer insights into actionable marketing strategies
  • Sales Enablement

  • Partner with pre-sales team to create comprehensive sales assets and collateral
  • Document and maintain pitch decks, sales demonstrations, proof-of-concepts, and objection handling materials
  • Conduct weekly dealflow analysis to identify bottlenecks and optimize sales processes
  • Develop and maintain competitive battlecards for the sales team
  • Own the complete customer case study development process
  • Competitive Intelligence

  • Monitor and analyze competitor activities, marketing strategies, and product offerings
  • Conduct regular testing of internal products and competitive solutions
  • Maintain pricing strategies and optimize product packaging for both self-serve and enterprise segments
  • Feature Launch Management

  • Collaborate with technical and sales teams to ensure user-focused feature development (naming conventions, UX copywriting, etc.)
  • Own end-to-end go-to-market strategy for all feature launches
  • Develop pre-launch buzz generation strategies and campaigns
  • Align cross-functional teams on success metrics and launch expectations
  • Optimize post-launch messaging for maximum user engagement
  • Own feature launch KPIs until successful handover to customer marketing team
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    Product Marketing Manager • Bengaluru, Republic Of India, IN

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