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Open Financial Technologies - Product Marketing Manager
Open Financial Technologies pvt.ltdBangalore, India3 days ago
Job descriptionDevelop GTM playbooks for product launches and feature rollouts. Partner with Product and Growth teams to experiment and define pricing plans and launch timelines for features / modules Partner with Performance Marketing, SEO, and Content teams to design campaigns that generate pipeline. Ensure campaigns map to the right buyer personas and business use cases. Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty programs. Drive product engagement, email nurture, and lifecycle marketing to boost retention. Build customer feedback loops to influence product roadmap Improve product usage and retention Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators). Train sales teams on product positioning, buyer personas, and objection handling. Conduct customer, market, and competitor research to guide product strategy. Build competitive battlecards and update stakeholders regularly. Gather customer insights, case studies, and testimonials. Work with Customer Success to drive adoption, retention, and cross-sell opportunities. Define KPIs for product marketing success (adoption, pipeline influence, win rates). Track and report impact of marketing initiatives on product growth. Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader. Drive product-led storytelling (blogs, webinars, industry 5-7 years of experience in Product Marketing (preferably B2B SaaS / Fintech). MBA Graduate or equivalent Strong background in GTM strategy, positioning, and messaging. Experience working closely with Product, Sales, and Marketing teams. Excellent communication & storytelling skills (written + verbal) Analytical mindset - ability to measure and communicate product marketing ROI. Familiarity with fintech or financial SaaS markets is a plus. You will be part of the early tribe that is changing the way business banking rolls. Every atom of your work will impact the way millions of businesses are run. You will work with some of the brightest minds who will celebrate your quirks. You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open
Location : Positioning & Messaging :
- Craft differentiated positioning for Opens products (AP, AR, Compliance, PG, Open Capital).
- Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs, finance teams).
Go-to-Market (GTM) Strategy :
Demand Generation :
Customer Engagement & Retention :
Sales Enablement :
Market Research & Competitive Intelligence :
Customer Voice & Advocacy :
Analytics & Reporting :
Thought Leadership & Content :
Why work at Open?
(ref : iimjobs.com)
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Product Marketing Manager • Bangalore, India
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