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Paid Media Strategist

Paid Media Strategist

eStore FactoryAhmedabad, Republic Of India, IN
11 days ago
Job description

eStore Factory is a rapidly growing digital marketing & eCommerce consultancy based in Ahmedabad. We work with global clients & offer a professional work environment for our team members. We are looking for an exceptional, multi-faceted leader to drive significant growth across our clients' digital properties, focusing on maximizing sales, conversions, and lead generation through advanced paid media, cutting-edge SEO, and strategic website optimization.

Skills & Experience Required :

Core Expertise

  • Expert-Level Paid Media Mastery : Deep, demonstrable expertise in developing, managing, and optimizing campaigns across Google Ads (Search, Display, Shopping, YouTube, PMAX) and other platforms, including Bing Ads and Reddit Ads .
  • eCommerce Performance Optimization : Proven track record of significantly improving key eCommerce metrics, including sales, conversion rates, Average Order Value (AOV) , and Return on Ad Spend (ROAS) .
  • Advanced SEO & AI Integration : Expert knowledge of all facets of on-page, off-page, and technical SEO. Must be current with and expert in implementing recent AI-based SEO techniques and tools.
  • Landing Page & Conversion Rate Optimization (CRO) : Expertise in designing, implementing, and rigorously testing high-converting landing pages specifically for lead generation and direct sales.

Strategic & Analytical Skills

  • Digital Auditing & Strategy : Proven ability to create comprehensive digital audits for websites and develop detailed, impactful brand and growth proposals for clients.
  • Data Mastery : Expert-level proficiency with analytics and reporting tools such as Google Analytics 4 (GA4), Google Search Console , and various Paid Ad platform reporting tools. Ability to transform raw data into actionable insights.
  • Project Management : Ability to independently coordinate and successfully manage multiple complex marketing projects simultaneously.
  • Communication & Leadership : Exceptional spoken and written communication skills for client relations, team leadership, and proposal delivery.
  • Leadership & Team Development

  • Experience in leading a team , mentoring staff, and establishing best practices.
  • Proven experience in the hiring process for new team members (defining roles, interviewing, and onboarding).
  • Experience : 3+ Years

    Location : Prahladnagar, Ahmedabad.

    Job Type : Full-time

    Arrangement : Hybrid WFH + WFO as per requirement.

    Timing : 5 days a week + First Saturday of the Month, Half Day.

    Salary : ₹40,000-₹50,000 CTC per month + Incentive

    Benefits : Health insurance

    We are an equal opportunity employer.

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    Paid Media Strategist • Ahmedabad, Republic Of India, IN

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