Analytix Business Solutions - Paid Media Manager
Analytix Business SolutionsAhmedabad, India15 days ago
Job description5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution. Proven track record managing B2B campaigns targeting US or international markets. Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting / display networks. Experience with budget management, forecasting, and ROI optimization. Hands-on experience with conversion tracking, attribution models, and landing page optimization / A / B testing.
Responsibilities :
- Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting / display platforms.
- Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.
- Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.
- Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.
- Set up and maintain conversion tracking, attribution, and reporting dashboards.
- Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.
Qualifications :
(ref : iimjobs.com)
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Manager Paid Media • Ahmedabad, India