Parent Relationship Manager

Primary responsibilities :

Parent relationship management :

Effectively maintain and develop parent-organization relationships by providing appropriate solutions to all parent enquiries across mediums. (in-person, over the phone, email, company website etc.)

Oversee the resolution of all the parent queries which are outside the purview of the RE cell and be a point of escalation / support where necessary.

Ensure all complaints are registered in PS Tracker and oversee the resolution of complaints for meeting TAT.

Periodically review the past parent queries repository / CRM and innovate to develop nifty solutions towards prompt resolutions.

Seek post query resolution feedback (over the phone) and improvise, thereby creating a parent delight and positive brand image.

Ensure the front desk / relationship desk is staffed to ensure no parent is left unattended during operational hours.

• Manage the setup of the front office area accentuating the organization brand;

placement of posters / standees etc. with assistance from the admin department.

Be cognizant of the latest achievements of the organization / center and cascade it as a part of parent interactions / sales conversations.

Efficiently guide the parent on school systems and process and ensure that the repository of updated information is available at all point in time

Keep track of all organization advertising manual / brochures / admission kits and ensure effective information flow.

Adroitly handle irate parents and ensure that each parent interface ends at parent delight as far as possible

Efficiently make use of all aids available i.E., Hand-outs, Audio visual support to educate the parents on the USPs of the organization and child education pedagogy followed.

Facilitate the information of all elements pertaining to a child’s school life cycle, post-school activities, summer camps, etc.

Sales and Marketing :

lead the RE team to meet its sales and revenue goals.

Enhance Parent experience through School Tour, Discovery Room etc. and Parent Engagements

Devise plans to achieve the sales goals and create strategies to meet the annual center targets.

where necessary for allpotential parents from first interface to closure, thus positively augmenting the conversions from enquiry to admissions.

Be abreast of the competition school offerings and prevalent market practices

Introduce and work upon Pre-School and Corporate Tie-Ups and support the teams by providing leads and helping with faster closures.

Initiate and participate in RWA events, parent seminars and other marketing Initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities etc.

Administrative Responsibilities

Manage admission registration manually and on ERP as per the Process guidelines and generate MIS.

Scrutinize and maintain records for all admission forms and documents

Ensure each LC is personally attended to, and best efforts are taken to retain.

Ensuring effective and timely parent grievance resolution

Ensuring a benchmarked PSAT score for the school

Ensuring timely collection of fees.

Adhere to agreed monthly marketing + existing parent engagement plans.

Ensuring zero percent deviation from agreed audit guidelines and other systems and processes

Ensuring timely and complete documentation

Secondary Responsibilities :

People Management and Up-skilling :

Should Efficient plan and organize the day to ensure all opportunities are maximized

coach, inspire and provide actionable and constructive feedback, provide on-the- job training to improve team performance

Should train the RE cell team on the new USPs being introduced in the organization

Should motivate and inspire the teams to perform better.

Business Acumen Enhancement :

Updated of the past sales trends and records.

Must be aware of the latest news in the education industry make use wherever found necessary towards team knowledge enhancement

Must have a detailed understanding of school Manual work to staff, children etc.

Should participate in training workshops on Sales and Marketing to be updated on the latest trends

Work Relations : Internal :

Report to the Principal on all administrative issues.

Interface with all departments for support / any other operational issue / s

External :

Interface with potential and existing parents

Interface with external vendors towards any marketing initiative execution

Location : Kadugodi, Bengaluru.

send resume to : abinaya.kancharla@vgos.org