Assistant Manager - Market Research, Product Development & Sales Strategy

House of Hiranandani is a leading player in the real estate industry, renowned for its innovative projects and commitment to excellence. We specialize in developing residential, commercial, and mixed-use properties that set new benchmarks in design and sustainability. Our team is dedicated to creating spaces that enhance the quality of life and contribute to the community.

Key Purpose of the job :

Responsible for driving market research, competition benchmarking, product development, and sales strategy support for upcoming project launches. The role involves providing critical inputs for product positioning, pricing, and land acquisition from a sales and marketing perspective.

Key Responsibilities :

• Drive Market Research and competition benchmarking & Consumer Research studies for upcoming project launches.
• Conduct detailed survey of nearby projects for understanding the prevailing rates.
• Research and analyze various aspects of real estate business to arrive at right product mix, price and defining the USP of project by providing key inputs for upcoming projects.
• Research on the preference of Amenities and Specifications for the new product which is under development stage.
• Research, analyze, study and recommend innovative features basis customer pain-points and aspirations.
• Product testing with various stakeholders like channel partners & consumers.
• Support and work along with the Business Development team to evaluate land proposal from sales and marketing perspective.
• Provide critical inputs for Land acquisition w.r.t likability of location, sales velocities & pricing etc.

Desired Candidate Profile :

Role Type : Individual Contributor

Location : Powai, Mumbai

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Skills Required

Product Development, Market Research, Powerpoint, Excel