Account Director, Culture Marketing & Intellectual Properties (IPs)

About the role :

The role requires the ability to understanding client business objectives with reference to cultures & sub-cultures and pivot these into appropriate consumer experience solutions. This will be enabled by a high degree of collaboration within the Hyperlink team to develop partnerships internally with Concept, Design, Innovation, Content and Productions teams.

Core Experience Strategy

• Develop new concepts and ideas basis client and internal briefs
• Evaluate the effectiveness and impact of existing IPs and events while developing and building for the future
• Analyze the market – understand users demand / gaps; competitor analysis
• Holistic approach to strategy, inclusive of digital experience, on ground experiences and content.
• Create more user scenarios based on the experience strategy and maximize the task and output – in-person and digitally.
• Build eco-systems within IPs with a solve for clients, consumer demands and product / services, while keeping in mind industry trends, plans and calendars.
• Keeping abreast of culture and industry trends
• Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.

Planning and Management

Client Servicing

Team structure-Reporting to Group Head / HOD Required Qualification

Experience & skills :