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(Urgent) Growth Specialist

Navavista Technology Ventures Pvt LtdIndia

14 hours ago

Job description

GTM Manager (Creditsin)

Role : GTM Manager (Go-To-Market Strategy & Growth)

Location : Bengaluru (Hybrid)

Company : Navavista Technology Ventures Pvt Ltd (Creditsin)

About Creditsin

Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year, with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.

Responsibilities

Market Research & Strategy : Analyze fintech competitors and define positioning.
User Acquisition : Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).
Referral Program Scaling : Optimize referral mechanics, gamification, and incentives.
Community Building : Onboard student / homemaker / micro-influencer networks.
Product GTM Alignment : Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.
ASO & App Store Launch : Manage keywords, descriptions, screenshots, ratings, and reviews.
Campaign Management : Execute launch campaigns, UGC challenges, referral contests.
Analytics : Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs.
Partner Sync : Coordinate with banks / NBFCs on joint GTM assets and co-branded campaigns.

Requirements

3–6 years of experience in GTM, growth marketing, or fintech product launches.

Strong understanding of referral / affiliate models and fintech ecosystem.

Hands-on with Firebase, Branch.io, ASO tools, WhatsApp automation.

Experience in building early user growth playbooks (0 → 1 lakh downloads).

Excellent project management and cross-team collaboration skills.

Hustler mindset : willing to experiment, learn fast, and scale rapidly.

Nice-to-Have

Prior experience in fintech lending / credit cards / DSA distribution.

Exposure to community / influencer marketing at scale.

Understanding of compliance requirements (RBI / NBFC guidelines).

Engagement Model

Duration : 3–6 months (extendable based on performance).

Compensation : Fixed stipend (₹50k–₹75k / month depending on experience) + performance bonus linked to installs & referral activity.

Deliverables :

30k–50k installs in first 60 days.

Active referral community (min. 2k–3k referrers onboarded).

Daily / weekly KPI dashboard reporting.

Why Join Creditsin Now?

Be at the ground floor of India’s next big fintech referral marketplace.

Direct impact on app downloads, referral growth, and revenue funnel.

Work alongside the founder & leadership team with fast decision cycles.

Possibility of longer-term role if mutual fit post-MVP

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Growth Specialist • India

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