Brand Manager – FMCG (Personal Care / Talcum Powder Category)

About the Role

We are seeking a dynamic and creative Brand Manager to lead the strategy, development, and execution of marketing initiatives for Asoka-T , our heritage personal care brand. The ideal candidate will combine data-driven thinking with a deep understanding of consumers to strengthen brand visibility, market share, and emotional connection with our audience.

Key Responsibilities

• Develop and implement annual brand plans, campaigns, and growth strategies.
• Drive 360° marketing activities across ATL, BTL, and digital platforms.
• Conduct market research to analyse trends, competition, and consumer insights.
• Collaborate with creative, sales, and R&D teams to ensure brand consistency.
• Manage product launches, packaging innovation, and promotional events.
• Monitor performance metrics and optimize campaigns for ROI and brand impact.
• Build strong relationships with external agencies, influencers, and media partners.

Required Skills & Qualifications

Why Join Us