Performance Marketer

Job Title : Performance Marketer – Real Estate

Location : Sector 62 Noida

Department : Marketing

Reports To : VP / General Manager

Job Overview

We are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook / Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads.
• Create and test ad creatives, copies, and landing pages to improve conversion rates.
• Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality.
• Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting.
• Manage ad budgets effectively, ensuring optimal spend across campaigns.
• Develop monthly performance reports and share insights to improve future campaigns.
• Stay updated with performance marketing trends, platform updates, and new tools.
• Assist in campaign scaling and explore new paid channels when required.

Key Requirements

KPIs (Key Performance Indicators)