Vice President Marketing

Role Overview

The AVP – Marketing will head the marketing function end-to-end, overseeing performance marketing, SEO, content strategy, creative design, video production, LinkedIn & social media marketing, corporate branding, and workshops. This role is both strategic and execution-driven, requiring a leader who can craft vision, lead teams, and deliver measurable business results.

You will manage a 15-member high-performing team and be responsible for developing and implementing brand-building, digital growth, customer acquisition, and retention strategies that directly impact business outcomes.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Define and execute a holistic marketing roadmap aligned with Fincart’s business and growth objectives
• Position Fincart as a thought leader in financial planning, wealth management, and digital advisory services
• Drive brand storytelling, PR, corporate communications, and high-impact campaigns to build trust and credibility
• Represent marketing in leadership forums and contribute to company-wide strategic initiatives
• Build strategic alliances with industry partners, influencers, and ecosystem enablers

Digital & Performance Marketing

Content, Creative & Communication

Customer Acquisition, Engagement & Retention

Market Insights & Analytics

Leadership & Team Development

Qualifications & Experience

Key Competencies