Role Overview
The AVP – Marketing will head the marketing function end-to-end, overseeing performance marketing, SEO, content strategy, creative design, video production, LinkedIn & social media marketing, corporate branding, and workshops. This role is both strategic and execution-driven, requiring a leader who can craft vision, lead teams, and deliver measurable business results.
You will manage a 15-member high-performing team and be responsible for developing and implementing brand-building, digital growth, customer acquisition, and retention strategies that directly impact business outcomes.
Key Responsibilities
Strategic Marketing & Brand Leadership
- Define and execute a holistic marketing roadmap aligned with Fincart’s business and growth objectives
- Position Fincart as a thought leader in financial planning, wealth management, and digital advisory services
- Drive brand storytelling, PR, corporate communications, and high-impact campaigns to build trust and credibility
- Represent marketing in leadership forums and contribute to company-wide strategic initiatives
- Build strategic alliances with industry partners, influencers, and ecosystem enablers
Digital & Performance Marketing
Lead ROI-driven performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, and WhatsAppBuild and own integrated digital marketing strategies across SEO, SEM, paid media, affiliates, and influencer collaborationsLeverage marketing automation, CRM, and personalization to improve acquisition, engagement, and conversionsContinuously monitor KPIs and optimize campaigns for maximum business impact.Content, Creative & Communication
Oversee the creation of compelling content (blogs, social, video, email, webinars, financial literacy material) to drive engagementManage in-house and outsourced design / video resources to deliver impactful creatives aligned with the brand identityEnsure consistent brand messaging across all customer touchpointsCustomer Acquisition, Engagement & Retention
Drive customer-centric campaigns that enhance acquisition, engagement, retention, and lifetime valueLaunch financial literacy initiatives, workshops, and knowledge sessions to engage corporates, partners, and customersSegment audiences effectively, using analytics and insights to personalize campaigns and optimize experiencesMarket Insights & Analytics
Conduct ongoing market research, competitive benchmarking, and customer behavior analysisTranslate data into actionable insights, presenting clear recommendations to senior leadershipImplement advanced analytics to measure effectiveness and optimize marketing ROILeadership & Team Development
Build, mentor, and lead a 15-member marketing team (performance, content, SEO, design, video, social media)Foster a high-performance, data-driven culture with creativity and innovation at its coreManage external agencies, media, and strategic partnerships to scale impactQualifications & Experience
MBA / PGDM in Marketing or a related field10–15 years of marketing experience, preferably in BFSI, wealth management, fintech, or consumer techProven expertise in performance marketing, SEO / SEM, content strategy, and digital brand buildingHands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, SEO tools, and analytics platformsStrong understanding of content creation, graphic design, and video marketing workflowsDemonstrated success in leading and scaling marketing teams (10+ members)Excellent communication, leadership, and stakeholder management skillsKey Competencies
Strategic & Analytical ThinkingDigital & Performance Marketing ExpertiseCreative Storytelling & Brand BuildingStrong grasp of SEO, SEM, and content-driven growthData-driven Decision MakingLeadership & Team DevelopmentCustomer-Centric Mindset![Vice President Marketing [Apply Now]](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=Fincart%20Financial%20Planners){kind=logo}