Vice President Strategic Partnerships

Position : AVP – Agency Partnerships (ARAs Client – Leading Ad-Tech SaaS Platform)

Location : Pune, India | Work from Office (5 days / week) |

About ARAs Client

ARAs Client is building the world’s #1

Retail Media Technology Platform , operating as a vertical B2B SaaS leader. Our platform hosts a comprehensive suite of apps converging

advertising, marketing, and demand planning

for thousands of merchants, retailers, and brands. Today, ARAs Client powers

50,000+ brands across 12 countries , delivering innovation in

ad-tech, mar-tech, and retail-tech

that drives measurable business impact.

Role Summary

As the

Associate Vice President – Agency Partnerships , you will be the growth architect for ARAs Client’s product partner ecosystem. This leadership role is pivotal in shaping monetization strategy, establishing strategic ad-tech alliances, and scaling agency and brand partnerships that drive measurable revenue impact.

You’ll work closely with leadership and cross-functional teams to build scalable, partner-driven growth models and represent the company in high-visibility industry forums.

Key Responsibilities

Monetization & Ad Partnerships

Build and scale monetization channels through programmatic, display, OTT / CTV, and hyperlocal ad solutions.

Drive direct deals, PMP / RTB partnerships, and ecosystem-based revenue models.

Strategic Alliances & Agency Relationships

Lead partnerships with media agencies, brands, DSPs, SSPs, and ad-tech players to accelerate adoption.

Establish joint business plans and secure multi-crore strategic deals.

Partner Growth & GTM

Design and implement GTM strategies with agencies and partners for category expansion.

Build revenue accountability through joint planning, enablement, and co-selling frameworks.

Cross-Functional Collaboration

Partner with Product, Sales, and Marketing to influence product roadmap and deliver partner-first solutions.

Create training programs, playbooks, and engagement toolkits for partner enablement.

Leadership & Ecosystem Development

Represent ARAs Client at industry conferences, panels, and CXO forums.

Mentor internal teams on digital monetization, programmatic strategy, and ecosystem partnerships.

Must Have Qualifications

12–15 years’ experience in ad-tech, digital media, or programmatic advertising.

Proven success in driving monetization and partnership-led revenue.

Deep knowledge of agency partnerships, DSPs / SSPs, RTB, and PMP ecosystems.

Experience negotiating large-scale deals in FMCG, BFSI, Auto, Travel, or eCommerce sectors.

P&L ownership and GTM strategy experience.

Excellent stakeholder management and strategic negotiation skills.

Startup DNA — ability to thrive in high-growth, fast-paced environments.

Nice to Have

Experience in OTT / CTV or retail media ad ecosystems.

Exposure to international ad-tech or SaaS markets.

Strong analytical orientation and comfort with mar-tech / ad-tech tools.

Behavioral Competencies

Strategic and commercial acumen.

Executive presence and CXO-level communication.

Collaborative leadership with cross-functional influence.

Bias for ownership, accountability, and results.

Why Join Us

Build a category-defining ad-tech platform alongside founders with Amazon ad-tech pedigree.

High-ownership, high-impact role influencing product and ecosystem growth.

Competitive compensation with potential equity participation.

Dynamic, innovation-led environment with a global growth vision.