Public Relation (PR-Senior Executive)

Senior Executive - Public Relations

Agency Experience Must.

Key Responsibilities :

• Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
• Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
• Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
• Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
• Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
• Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
• Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
• Collaborate with external agencies and liaison with internal teams
• Work on founders profiling and personal branding including their social media, speakership opportunities etc
• Assist in EaseMyTrip's Group companies PR
• Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.

Qualifications And Skills

Skills Required

Public Relations