Area Sales Manager

Job Title : Area Sales Manager

Location : Mumbai, Maharashtra

Reports To : Regional Sales Head

Job Purpose

Drive revenue growth and market competitiveness by leading the sales team, generating market intelligence, and ensuring customer satisfaction.

Key Responsibilities

Sales Leadership & Team Management

Allocate and oversee daily tasks of sales executives.

Mentor and train the team on sales procedures, negotiation tactics, and CRM usage.

Revenue Generation & Order Management

Identify new business opportunities and allocate leads via CRM every Saturday.

Review inquiries, prepare quotations, negotiate pricing, and finalize orders.

Authorize orders—ensure correct sales executive is assigned for delivery coordination.

Market Intelligence & Reporting

Gather competitive intelligence and prepare weekly enquiry & quotation registers.

Update task lists with dates and follow-up actions; retire cold quotations after three months.

Customer & Debtor Follow-Up

Conduct post-quotation follow-ups and maintain high customer satisfaction.

Call debtors regularly to manage receivables and reduce cost of sale.

Mandatory Skills

Communication & Interpersonal :

Clear verbal and written communication; rapport building

Advance MS Excel :

Basic formulas, data tables, VLOOKUP, goal seek

MS PowerPoint & Word :

Proficient in preparing presentations and documents

Market Research & Data Analysis :

Ability to interpret market trends and sales data

CRM Systems :

Familiarity with lead allocation and enquiry tracking

Teamwork & Leadership :

Ability to inspire, guide, and coordinate a sales team

Problem Solving & Decision Making :

Analyze challenges and make timely, effective decisions

Time Management & Organization :

Prioritize tasks, manage schedules, and meet deadlines

Critical Thinking & Adaptability :

Quickly grasp new information and adjust strategies

Negotiation & Persuasion :

Skilled in price negotiation and closing deals

Qualifications & Experience

Education :

Graduate; MBA preferred

Experience :

2–5 years in a similar sales role, preferably in [Industry / Segment]