General Manager- Sales (Admission)

Strategy Formation

To create a strategic student acquisition plan along with the Marketing team to facilitate admission / enrollments in line with the school development plan globally.

To develop strategies to manage end-to-end funnel of sales including lead acquisition, communication, marketing and conversion.

Set up counselling process and drive efforts through execution of CRM and Cloud telephony solutions to attain better efficiency and conversion rates.

Designing, developing and constantly improving the customer interfaces related to the admissions procedure, practice and service standards.

Train, coach and mentor Admissions managers and Admission counsellors

Constantly engaged in tracking industry and competitors in all the geographies. Sharing competitor analysis reports on a regular basis. Identify trends and insights, and optimize spend and performance based on the insights.

Budget Management

Instrumental in developing the annual budget for the group with an eye of detail on optimizing the Customer Acquisition Cost.

Plan, manage and report on progress and budgets for assigned projects.

Will be responsible to ensure achievement of the customer enrolment goals of the school.

She / he will constantly strive to learn and adopt relevant best practices to improve customer engagement and customer experience so that the school’s enrolment goals are achieved.

Developing and monitoring statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency

Providing leadership support to the Sales / Admissions team with all possible requirements to meet their targets.

Operations Management

Track, record and measure all admission counselling activities locally and all across campuses.

Derive critical insights from marketing data and counsellor feedback to implement solutions thereby resulting in greater efficiencies in operations.

Motivate, inspire and support the team for achieving the pre-determined targets of student admissions.

Report sales activities for review with management on a regular basis.

Ensure all development works are adherence to digital content strategy best practices, principles, and methodology

Job Requirements

Minimum Qualifications

Master’s degree from a reputable institution

Experience Required

Must have 12– 15 years of experience in Business Development, Sales & Channel Management, Digital Transformation.

Should have Relevant Experience & Knowledge in Education industry and capability to build a robust sales strategy.

Must have experience of working with CRM’s such as Salesforce, HubSpot etc.

Should have experience in managing hands-on customer-facing team across different geographies.

Must have held leadership positions in the previous roles with added advantage in the education industry

Should be a people manager and have the experience of managing large team

High stake holder management skills are highly required for the role.

Excellent written & verbal communication skill in English

Able to multitask in a fast-paced environment & able to prioritize responsibilities.

Must be able to make High level of influence, Ability to manage change.