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Digital Marketing Manager (Real Estate)

Digital Marketing Manager (Real Estate)

Abhee VenturesIndia
1 day ago
Job description

Job Title :

Digital Marketing Manager

Location :

HSR Layout, Bengaluru

Experience :

Minimum 5+ years (Real Estate experience is mandatory)

Schedule : 6 Days Working

Abhee Ventures

is seeking a result-oriented and innovative

Digital Marketing Manager

to lead our digital initiatives. The candidate will own the entire digital performance strategy— from campaign ideation to execution, tracking, optimization, and reporting.

This role requires deep expertise in

real estate digital marketing , paid campaigns, multichannel remarketing, and data-driven decision-making to

generate high-quality leads

and measurable ROI.

Key Responsibilities

Campaign Management & Strategy

  • Design, execute, and

optimize Google Ads

(Search, Display, Performance Max, YouTube Ads : TrueView In-Stream, Discovery, Shorts) and Meta Ads campaigns.

  • Implement
  • cross-platform remarketing campaigns

    (Google Display Network, YouTube, Meta, LinkedIn).

  • Drive conversion-focused landing pages with precise
  • UTM tracking for source , medium, campaign, term, and content.

  • Strategize and execute retargeting funnels to
  • maximize lead nurturing and conversions .

  • Manage campaign structures (bidding strategies, keyword match types, negative keywords, audience segmentation).
  • Multi-Channel Marketing & Engagement

  • Plan and execute Email marketing (Mailchimp, HubSpot), SMS campaigns (Gupshup, Kaleyra, Twilio), and WhatsApp Business API campaigns.
  • Create personalized, automated customer journeys across touchpoints to maximize engagement.
  • Manage CRM-integrated digital workflows to ensure lead quality, scoring, and handover to sales.
  • Analytics, Tracking & Reporting

  • Implement Google Tag Manager (GTM) for
  • advanced tracking

    (events, goals, conversions, remarketing pixels).

  • Set up and monitor UTM parameters across all campaigns for accurate source and ROI attribution.
  • Manage and
  • analyze campaign performance

    using Google Analytics (GA4), Looker Studio, Tableau, Power BI, DOMO, Watagraph

  • Provide weekly / monthly
  • performance dashboards

    with ROI, CPL, CPA, and ROAS metrics.

  • Conduct
  • A / B testing for creatives , ad copies, and CTAs to improve CTR and conversion rates.

    Creative & Innovation

  • Brainstorm and develop ad creatives & copywriting aligned with
  • market trends

    and customer insights.

    Leverage AI tools

    (ChatGPT, Jasper, MidJourney, Canva AI, Adobe Firefly) for faster creative production.

  • Stay updated with digital trends, bidding strategies, and real estate-focused innovations.
  • What We’re Looking For

    5+ years

    of digital marketing experience

    (Real Estate sector is mandatory).

  • Google Ads Certified (mandatory); YouTube Ads, Meta Blueprint, and LinkedIn Ads certification preferred.
  • Strong expertise in
  • Google Ads bidding strategies

    (tCPA, tROAS, Maximize Conversions, Enhanced CPC).

  • Proven track record in performance marketing,
  • ROI optimization , and lead generation.

  • Advanced experience in
  • analytics platforms

    (GA4, Tableau, Looker Studio, Power BI, Whatagraph, Domo).

  • Solid understanding of retargeting funnels,
  • customer journeys , and attribution models.

  • Strong knowledge of
  • UTM tagging , campaign tracking, and conversion attribution.

  • Hands-on experience with
  • automation workflows

    in WhatsApp, Email, and CRM integration.

  • Analytical mindset with ability to deliver data-driven insights and reduce CPL.
  • Why Abhee Ventures?

    16+ years of excellence

    in Bangalore’s real estate market.

  • Trusted by
  • thousands of families

    across landmark residential and commercial projects.

  • Recognized for innovation, transparency, and timely delivery.
  • Opportunity to
  • own digital performance

    end-to-end for a fast-growing developer.

    dynamic role

    where your strategies directly impact lead generation, brand presence, and sales.

    Ready to take ownership of performance marketing at scale? Apply now!

    #DigitalMarketingJobs #DigitalJobs #GoogleAdsCertified #RealEstateCareers #PerformanceMarketing #UTMTracking #MarketingAnalytics #DigitalStrategy #BangaloreJobs #AbheeVentures #HiringNow

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