Account Manager - Digital Marketing

The Account Manager – Digital Marketing is responsible for building strong client relationships while managing their end-to-end digital presence, especially across social media platforms. This role combines client servicing, project coordination, and hands-on social media management to ensure all campaigns align with business objectives and brand tone.

Key Responsibilities

1. Client Servicing & Relationship Management

Act as the

primary point of contact

for assigned clients.

Understand client goals, brand voice, and audience to craft effective marketing plans.

Conduct regular review meetings and performance updates.

Maintain high levels of client satisfaction through proactive communication and problem-solving.

Influencer Marketing

Event Management

2. Social Media Strategy & Management

Develop monthly social media calendars with content ideas aligned to client goals.

Coordinate with the design, content, and video teams to ensure timely post creation.

Write or oversee social media copy (captions, hashtags, CTAs).

Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.).

Engage with followers, respond to comments / messages, and manage online reputation.

Stay updated on platform algorithms, trends, and tools.

3. Campaign & Performance Oversight

Collaborate with the performance marketing team for paid ad campaigns.

Track and report campaign performance engagement, reach, CTR, conversions, etc.

Analyze insights to optimize posting schedules, formats, and messaging.

Ensure ROI-focused campaign planning for every client.

4. Content Planning & Coordination

Plan content themes for each client in sync with marketing objectives.

Brief the creative team with clear directions and feedback.

Ensure brand consistency across all digital touchpoints.

5. Reporting & Analytics

Prepare monthly performance reports and share data-driven insights.

Recommend strategic improvements to enhance engagement and conversions.

Present key metrics to clients and internal leadership.

6. Business Growth & Upselling

Identify opportunities to upsell services like influencer marketing, WhatsApp marketing, paid ads, or video production.

Support business development with client case studies and success stories.

Skills & Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

2–5 years of experience in

account management and social media marketing

(agency experience preferred).

Strong understanding of all major social platforms and digital advertising basics.

Excellent communication, multitasking, and client-handling skills.

Proficiency in tools like

Meta Business Suite, Google Analytics and Canva.

Knowledge of Microsoft Word, Excel and PowerPoint.

KPIs / Performance Metrics

Client satisfaction and retention.

Growth in social media metrics (engagement rate, follower growth, reach).

Campaign ROI and lead generation performance.

Timely project and content delivery.

Upsell and cross-sell success.