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Yoptima Media Solutions - Digital Marketing Account Manager
Yoptima Media Solutions Pvt Ltd, India17 days ago
Job descriptionDevelop, implement, and monitor integrated digital marketing campaigns across channels (SEO, SEM, Social Media, Email, Display, Content Marketing, etc. Collaborate with creative, content, and technical teams to ensure campaigns align with brand voice and business goals. Monitor campaign performance using analytics tools and optimize for maximum ROI. Manage campaign budgets, timelines, and deliverables effectively. Provide strategic recommendations on new tools, technologies, and trends in digital marketing. Identify opportunities for upselling and cross-selling digital services to clients. Create reports, dashboards, and insights to showcase campaign effectiveness and areas of improvement. Coordinate with internal teams (SEO specialists, paid ads managers, designers, content creators, developers) to ensure successful campaign execution. Mentor and support junior account executives on client handling and campaign delivery. Ensure that projects are delivered on time, within scope, and aligned with client expectations. A Masters degree or Digital Marketing certification (Google Ads, HubSpot, Meta Blueprint) is a 3-4 years of experience in digital marketing account management or client servicing roles. Proven track record of managing multiple client accounts and delivering ROI-driven campaigns. Experience working in a digital agency environment is preferred. Strong knowledge of Google Ads, SEO / SEM, Meta Ads, LinkedIn Ads, and programmatic platforms. Proficiency in Google Analytics, Google Tag Manager, and reporting dashboards (e.g., Data Studio, Power BI). Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Mailchimp, etc. Strong understanding of KPIs : CTR, CPC, CPA, ROAS, Conversion Rate Optimization. Excellent communication, presentation, and negotiation skills. Strong analytical mindset with attention to detail. Ability to multitask, prioritize, and manage deadlines effectively. Client-centric attitude with problem-solving abilities
Key Responsibilities
Client Account Management
- Act as the primary point of contact for assigned clients, ensuring timely communication and relationship management.
- Understand clients business objectives and translate them into tailored digital marketing strategies.
- Manage multiple accounts while delivering high-quality service and results.
- Conduct regular meetings, presentations, and performance reviews with clients.
Campaign Planning & Execution
Strategy & Innovation
Team Collaboration & Leadership
Qualifications & Bachelors degree in Marketing, Business, Communications, or a related field.
Technical Skills
Soft Skills
(ref : iimjobs.com)
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Digital Marketing • , India
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