Job Description
Position : SEO - Assistant Manager
Location : Kolkata(HQ)
Job Type : Full Time, Permanent
Reporting : Manager - Marketing
Experience : 3 to 5 years
Position Overview
We are seeking a data-driven, creative, and growth-focused
Assistant Manager – SEO to lead our organic search strategy, improve brand visibility, and deliver measurable growth in traffic, rankings, and conversions. This role requires a balance of technical SEO expertise, content strategy, analytics, and team collaboration.
Key Responsibilities
1. Strategic SEO Planning
- Develop and execute comprehensive SEO strategies aligned with business objectives.
- Conduct competitive analysis, keyword research, and market trend studies to guide content creation and optimization.
- Collaborate with product, marketing, and web development teams to ensure SEO best practices are implemented site-wide.
2. On-Page & Technical SEO
Optimize website architecture, page speed, Core Web Vitals, schema markup, and mobile-friendliness.Conduct regular SEO audits and work with developers to resolve technical issues (crawl errors, broken links, redirects, etc.).Oversee content optimization (titles, meta descriptions, internal linking, keyword targeting) to enhance search visibility.3. Off-Page SEO & Authority Buildi
Develop white-hat link-building campaigns, digital PR initiatives, and partnership strategies to grow domain authority.Monitor backlink profile health and disavow toxic links when necessary.4. Analytics, Reporting & Continuous Improvement
Track and report SEO KPIs : organic traffic, keyword rankings, CTR, bounce rates, and conversions.Use tools like Google Search Console, Google Analytics 4, SERanking, SEMrush / Ahrefs, and Screaming Frog to measure performance.Continuously analyze results and refine strategies to drive incremental growth.5. Cross-Functional Collaboration & Leadership
Work with content, design, and development teams to ensure SEO considerations are embedded in all campaigns.Mentor junior team members and collaborate with external agencies when required.Requirements
Key Requirements
Education : Bachelor’s degree
Experience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting.
Technical Skills
Strong Knowledge of Google Algorithms, ranking, preferably, SEO tools(GA4, GSC, Ahrefs, SEMrush, Screaming Frog).Familiarity with HTML, CSS, JavaScript basics, and CMS platforms(Wordpress etc.)Understanding of Core Web Vitals, structured data, and mobile-first indexing.Requirements
Education : Bachelor’s degreeExperience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting. Technical Skills : ■ Strong knowledge of Google algorithms, ranking factors, and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog). ■ Familiarity with HTML, CSS, JavaScript basics, and CMS platforms (WordPress etc.). ■ Understanding of Core Web Vitals, structured data, and mobile-first indexing. Soft Skills : ■ Analytical and data-driven mindset. ■ Excellent communication and collaboration skills. ■ Problem-solving ability with a test-and-learn approach.Education : Bachelor’s degreeExperience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting. Technical Skills : ■ Strong knowledge of Google algorithms, ranking factors, and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog). ■ Familiarity with HTML, CSS, JavaScript basics, and CMS platforms (WordPress etc.). ■ Understanding of Core Web Vitals, structured data, and mobile-first indexing. Soft Skills : ■ Analytical and data-driven mindset. ■ Excellent communication and collaboration skills. ■ Problem-solving ability with a test-and-learn approach.