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SEO - Assistant Manager

SEO - Assistant Manager

Duratuf Products Pvt. Ltd.Kolkata, WB, in
15 days ago
Job type
  • Quick Apply
Job description

Job Description

Position : SEO - Assistant Manager

Location : Kolkata(HQ)

Job Type : Full Time, Permanent

Reporting : Manager - Marketing

Experience : 3 to 5 years

Position Overview

We are seeking a data-driven, creative, and growth-focused

Assistant Manager – SEO to lead our organic search strategy, improve brand visibility, and deliver measurable growth in traffic, rankings, and conversions. This role requires a balance of technical SEO  expertise, content strategy, analytics, and team collaboration.

Key Responsibilities

1.   Strategic SEO Planning

  • Develop and execute comprehensive SEO strategies aligned with business objectives.
  • Conduct competitive analysis, keyword research, and market trend studies to guide content creation and optimization.
  • Collaborate with product, marketing, and web development teams to ensure SEO best practices are implemented site-wide.

2.   On-Page & Technical SEO

  • Optimize website architecture, page speed, Core Web Vitals, schema markup, and mobile-friendliness.
  • Conduct regular SEO audits and work with developers to resolve technical issues (crawl errors, broken links, redirects, etc.).
  • Oversee content optimization (titles, meta descriptions, internal linking, keyword targeting) to enhance search visibility.
  • 3.   Off-Page SEO & Authority Buildi

  • Develop white-hat link-building campaigns, digital PR initiatives, and partnership strategies to grow domain authority.
  • Monitor backlink profile health and disavow toxic links when necessary.
  • 4.  Analytics, Reporting & Continuous Improvement

  • Track and report SEO KPIs : organic traffic, keyword rankings, CTR, bounce rates, and conversions.
  • Use tools like Google Search Console, Google Analytics 4, SERanking, SEMrush / Ahrefs, and Screaming Frog to measure performance.
  • Continuously analyze results and refine strategies to drive incremental growth.
  • 5.   Cross-Functional Collaboration & Leadership

  • Work with content, design, and development teams to ensure SEO considerations are embedded in all campaigns.
  • Mentor junior team members and collaborate with external agencies when required.
  • Requirements

    Key Requirements

    Education : Bachelor’s degree

    Experience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting.

    Technical Skills

  • Strong Knowledge of Google Algorithms, ranking, preferably, SEO tools(GA4, GSC, Ahrefs, SEMrush, Screaming Frog).
  • Familiarity with HTML, CSS, JavaScript basics, and CMS platforms(Wordpress etc.)
  • Understanding of Core Web Vitals, structured data, and mobile-first indexing.
  • Requirements

  • Education : Bachelor’s degree
  • Experience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting. Technical Skills : ■ Strong knowledge of Google algorithms, ranking factors, and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog). ■ Familiarity with HTML, CSS, JavaScript basics, and CMS platforms (WordPress etc.). ■ Understanding of Core Web Vitals, structured data, and mobile-first indexing. Soft Skills : ■ Analytical and data-driven mindset. ■ Excellent communication and collaboration skills. ■ Problem-solving ability with a test-and-learn approach.
  • Education : Bachelor’s degree
  • Experience : 3–5 years of hands-on SEO experience, preferably in a B2B / B2C setting. Technical Skills : ■ Strong knowledge of Google algorithms, ranking factors, and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog). ■ Familiarity with HTML, CSS, JavaScript basics, and CMS platforms (WordPress etc.). ■ Understanding of Core Web Vitals, structured data, and mobile-first indexing. Soft Skills : ■ Analytical and data-driven mindset. ■ Excellent communication and collaboration skills. ■ Problem-solving ability with a test-and-learn approach.
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    Seo Manager • Kolkata, WB, in

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