Puretech - Analyst - Search Engine Optimization

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team.

The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

The Hands On Position Will Include :

• Create accurate keyword lists and organize content themes effectively.
• Conduct keyword research independently, with minimal guidance.
• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services / products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or And Skills
• Masters / Bachelor's degree in digital marketing
• Experience 1 to 3 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills
• Passion for staying updated on the latest SEO trends, tools, and techniques

(ref : iimjobs.com)