SEO (Location - Kolkata)

Job Title : Search Engine Optimization (SEO)

Years of Experience : 1-5 years

Work Mode : Onsite

Company : Puretech Digital – Mumbai (https : / / www.puretech.com)

Job Summary :

We are looking for a results-driven and detail-oriented Analyst - SEO to join our digital marketing team at Puretech Digital. This role is ideal for someone who has a solid foundation in SEO principles, understands the technical and content-side nuances of optimization, and is eager to grow within a fast-paced, agency environment.

You’ll be responsible for end-to-end SEO strategy execution - spanning site audits, keyword research, on-page & off-page recommendations, reporting, and continual technical evaluations.

Key Responsibilities :

• Conduct keyword research with a deep understanding of search intent , keyword clustering, and content mapping.
• Evaluate and improve information architecture and heading tag structures to enhance user journey and SEO value.
• Perform technical SEO audits , ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
• Implement and troubleshoot Meta tags , OG tags , and structured data ( Schema markup ) across web pages.
• Optimize Core Web Vitals metrics - LCP, FCP, CLS - to improve site performance and user experience.
• Ensure fast-loading pages by addressing various site speed factors like image compression, server response time, and script handling.
• Understand and apply best practices around sitemap configuration , including frequency, priority, and correct formatting.
• Provide on-page recommendations : keyword-rich content, internal linking, canonicalization, and unique metadata.
• Support content creation by determining ideal content length , keyword density, semantic relevance, and overall value in line with E-E-A-T (Experience, Expertise, Authority, Trustworthiness).
• Proactively build and monitor backlink strategies using ethical link-building techniques.
• Generate and present error-free SEO reports with insights on rankings, CTR, bounce rate variations, and search performance using tools like Google Search Console , GA4 , and third-party SEO platforms .

Who We’re Looking For :

Why Join Us?

At Puretech Digital, we’re more than just a workplace. You’ll get hands-on experience across high-impact SEO projects, mentorship from digital veterans, and the opportunity to innovate and grow. If you live and breathe SEO, we want to hear from you.

If you’re someone who understands SEO basics, knows how search works, and is ready to grow with hands-on experience - we’d love to hear from you!