Senior Digital Marketing Analyst

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Position title : Senior Digital Marketing Analyst

Job Location : Chennai / Hyderabad

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That's what makes us Roche.

Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai and Hyderabad to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.

Your Opportunity

As a Senior Digital Marketing Analyst at Roche Services & Solutions, you will play a strategic role in strengthening our digital marketing and analytics capabilities. You will be responsible for analyzing performance data across channels, building insightful dashboards, optimizing user experiences, and providing data-driven recommendations to improve engagement and conversion outcomes across Roche's digital ecosystem — including email marketing, website analytics, and content performance.

As a Senior Digital Marketing Analyst, you will :

• Collect, analyze, and interpret customer, marketing, and web behavioral data to identify patterns, trends, and optimization opportunities
• Create dashboards, reports, and data visualizations to track digital performance metrics across channels (email, website, and social media)
• Conduct A / B testing and recommend enhancements to improve user experience and campaign effectiveness
• Provide ad hoc analyses, insights, and actionable recommendations to business partners on website performance, email engagement, and campaign effectiveness
• Collaborate with cross-functional stakeholders (marketing, content, and analytics teams) to define KPIs and optimize digital journeys
• Develop a strong understanding of content strategy, SEO fundamentals, and digital campaign performance metrics
• Serve as a trusted analytics partner to business teams, ensuring data accuracy, consistency, and relevance
• Mentor junior team members and train partners on analytics tools, tracking best practices, and reporting frameworks.

Who You Are

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

Power Bi, Google Tag Manager, Tableau, Adobe Analytics, Sql, Adobe Launch, Salesforce Marketing Cloud, Google Analytics