This is a leadership role and involves P&L management for the managed portfolioDevelop thought leadership, practice level services and solutions in area of Campaign Operations for Go To Market approachDeep Expertise in Marketing Automation Platforms (MAP) and setting Up MAP Operations at scale for Global commercial operationsDevelop Capabilities in New Channel for driving integrated Campaign Operations - SMS, WhatsApp, WeChat, Webinar / Event Platforms etc.Build Practice level Capabilities for Campaigns OpsEnsure seamless and optimize new client onboarding and ActivationCreate, develop, execute, and evaluate all marketing campaigns and strategiesEnsure Seamless Ramp up of certified resources to deliver MAP servicesDrive Business Growth with right solutioning, RFP responses, client solutioningDevelop service portfolio that enables Indegene to bring ubiquitous domain expertise in area of services in Campaign OperationsBuild IPs to address specific challenges in campaign operations space and to gain competitive advantage through differentiationDirectly own Campaign ops service RFP response solutioning, proposition and pricingHelp manage internal team competencies and act as SME for project deliveryMeasure ROI of all marketing campaigns & activities and use data to drive decisionsBasic Qualification :
- Education : Preferably Engineering graduate + Post graduate (MBA) from Top B schools
- Experience : Minimum of 12 years of Campaign operations experience
- Willingness to work in Global Delivery Model
Desired Skills and Experience :
- Entrepreneurial drive & attitude and self-starter
- Critical thinking and ability to connect the dots
- Strategic thinking, analytical bent of mind and strong financial modelling skills
- In depth knowledge of campaign management, lifecycle marketing & analytics
- Strong understanding of marketing automation platforms : SFMC, Adobe Marketo etc.
- Excellent oratory skills and experience in presenting account / portfolio level details to C level audience (both internal and external)
- Track record demonstrating effective leadership skills related to overseeing a technical team including responsibilities for building team collaboration, conflict resolution, performance management, and career development
- Extremely well versed in software design, implementation and test skills
- Strong software design skills related to object-oriented concepts and design patterns
- Pharma / healthcare industry domain experience would be an added advantage
Skills Required
Strategic Thinking, Leadership, Marketing Automation, Client Engagement, Financial Modelling