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Director- Campaign Operations

Director- Campaign Operations

ConfidentialBengaluru / Bangalore
11 days ago
Job description
  • This is a leadership role and involves P&L management for the managed portfolio
  • Develop thought leadership, practice level services and solutions in area of Campaign Operations for Go To Market approach
  • Deep Expertise in Marketing Automation Platforms (MAP) and setting Up MAP Operations at scale for Global commercial operations
  • Develop Capabilities in New Channel for driving integrated Campaign Operations - SMS, WhatsApp, WeChat, Webinar / Event Platforms etc.
  • Build Practice level Capabilities for Campaigns Ops
  • Ensure seamless and optimize new client onboarding and Activation
  • Create, develop, execute, and evaluate all marketing campaigns and strategies
  • Ensure Seamless Ramp up of certified resources to deliver MAP services
  • Drive Business Growth with right solutioning, RFP responses, client solutioning
  • Develop service portfolio that enables Indegene to bring ubiquitous domain expertise in area of services in Campaign Operations
  • Build IPs to address specific challenges in campaign operations space and to gain competitive advantage through differentiation
  • Directly own Campaign ops service RFP response solutioning, proposition and pricing
  • Help manage internal team competencies and act as SME for project delivery
  • Measure ROI of all marketing campaigns & activities and use data to drive decisions
  • Basic Qualification :

    • Education : Preferably Engineering graduate + Post graduate (MBA) from Top B schools
    • Experience : Minimum of 12 years of Campaign operations experience
    • Willingness to work in Global Delivery Model
    • Desired Skills and Experience :

    • Entrepreneurial drive & attitude and self-starter
    • Critical thinking and ability to connect the dots
    • Strategic thinking, analytical bent of mind and strong financial modelling skills
    • In depth knowledge of campaign management, lifecycle marketing & analytics
    • Strong understanding of marketing automation platforms : SFMC, Adobe Marketo etc.
    • Excellent oratory skills and experience in presenting account / portfolio level details to C level audience (both internal and external)
    • Track record demonstrating effective leadership skills related to overseeing a technical team including responsibilities for building team collaboration, conflict resolution, performance management, and career development
    • Extremely well versed in software design, implementation and test skills
    • Strong software design skills related to object-oriented concepts and design patterns
    • Pharma / healthcare industry domain experience would be an added advantage
    • Skills Required

      Strategic Thinking, Leadership, Marketing Automation, Client Engagement, Financial Modelling

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