Talent.com
This job offer is not available in your country.
Manager - Marketing Operations - IT

Manager - Marketing Operations - IT

BrightEdge, India
30+ days ago
Job description

Position Overview :

  • We are seeking an experienced Marketing Operations Manager to lead end-to-end marketing operations for our rapidly growing SaaS platform.
  • This role is critical to scaling our marketing efforts as we continue to expand our global presence and drive revenue growth.
  • The ideal candidate will have extensive experience in B2B SaaS marketing operations, strong analytical skills, and the ability to work collaboratively across multiple time zones with a focus on PST business hours.

Key Responsibilities :

Marketing Technology & Systems Management.

  • Lead the strategic planning, implementation, and optimization of marketing technology stack including Salesforce, HubSpot, Marketo, and analytics platforms.
  • Manage integrations between marketing automation, CRM, and sales systems to ensure seamless data flow and lead management.
  • Oversee marketing database management, data hygiene, and segmentation strategies.
  • Implement and maintain marketing attribution models to track customer journey and campaign effectiveness.
  • Ensure compliance with data privacy regulations (GDPR, CCPA) across all marketing systems.
  • Campaign Operations & Optimization.

  • Design and execute end-to-end campaign operations processes from planning to performance analysis.
  • Develop and maintain lead scoring models, lifecycle management, and nurture campaigns.
  • Create and optimize marketing workflows for demand generation, product marketing, and customer marketing initiatives.
  • Establish A / B testing frameworks for email campaigns, landing pages, and multi-channel campaigns.
  • Manage campaign tracking, UTM parameters, and conversion optimization across all marketing channels.
  • Revenue Operations & Analytics.

  • Partner with Sales Operations to optimize lead handoff processes and improve sales-marketing alignment.
  • Build comprehensive marketing performance dashboards and reporting frameworks.
  • Analyze marketing ROI, CAC, LTV, and other key performance indicators to inform strategic decisions.
  • Conduct regular funnel analysis and identify optimization opportunities across the customer journey.
  • Present marketing performance insights to executive leadership and stakeholders.
  • Process Development & Team Leadership.
  • Establish scalable marketing operations processes and best practices for a growing team.
  • Document standard operating procedures and maintain operational excellence standards.
  • Mentor junior marketing operations team members and cross-functional partners.
  • Lead marketing operations planning and resource allocation initiatives.
  • Drive continuous improvement initiatives to enhance operational efficiency.
  • Cross-Functional Collaboration.
  • Work closely with Sales, Product, Customer Success, and Finance teams to align on go-to-market strategies.
  • Support product launch operations and coordinate marketing activities for new feature releases.
  • Collaborate with IT and Security teams on marketing technology implementations and data governance.
  • Partner with Legal and Compliance teams on marketing process compliance and risk management.
  • Required Qualifications.

    Experience & Background :

  • 4-8 years of marketing operations experience with at least 3 years in a leadership role at a B2B SaaS organization.
  • Proven track record of leading end-to-end marketing operations for a SaaS-based organization with $50M+ ARR.
  • Experience managing marketing operations for companies with complex sales cycles and enterprise customers.
  • Strong background in demand generation, lead management, and revenue operations.
  • (ref : iimjobs.com)

    Create a job alert for this search

    Operation Manager • , India

    Related jobs
    • Promoted
    • New!
    (Apply in 3 Minutes) HUBSPOT MARKETING OPERATIONS MANAGER

    (Apply in 3 Minutes) HUBSPOT MARKETING OPERATIONS MANAGER

    Silvermine GroupIndia
    We are seeking a HubSpot Operations Manager to lead and optimize our use of HubSpot across Marketing, Sales, and Service Hubs. This role will serve as the HubSpot subject-matter expert, responsible ...Show moreLast updated: less than 1 hour ago
    • Promoted
    Marketing Manager - US Market - BFSI

    Marketing Manager - US Market - BFSI

    Knowbiliti, India
    About the Role : We are seeking a results-oriented and strategically focused Marketing Manager to drive our brand presence and demand generation efforts specifically w...Show moreLast updated: 17 days ago
    Marketing Operations Specialist

    Marketing Operations Specialist

    Weekday AIIN
    Remote
    Quick Apply
    This role is for one of the Weekday's clients.We are looking for a detail-oriented and systems-driven Marketing Operations Specialist to streamline, automate, and optimize how we go to market.This ...Show moreLast updated: 18 days ago
    Marketing Operations & Growth Specialist

    Marketing Operations & Growth Specialist

    Activate TalentIN
    Remote
    Quick Apply
    We are looking for a Senior Marketing Operations & Growth Specialist with deep expertise in email marketing, automation, and conversion optimization across multiple marketing channels.This role...Show moreLast updated: 18 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Ruijie ReyeeIndia
    Strategy Development : Develop and execute regional marketing strategies aligned with overall company objectives.Campaign Management : Plan and oversee marketing campaigns across various channels (di...Show moreLast updated: 13 days ago
    • Promoted
    B2B Enterprise Marketing Manager

    B2B Enterprise Marketing Manager

    Commerce CentralIndia
    Commerce Central is building the pricing and trust layer for the global reCommerce ecosystem, helping brands, retailers, and 3PLs resell, recycle, or donate excess goods without hurting their reput...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Next Digital RecruitmentIndia
    We are looking for a Marketing Manager to lead our global brand presence, campaigns, and market positioning with creativity, precision, and measurable impact. Strategic Marketing Leadership o Develo...Show moreLast updated: 3 days ago
    • Promoted
    Manager – Performance Marketing

    Manager – Performance Marketing

    Origin NutritionIndia
    About Us Origin Nutrition is a leading plant-based brand committed to delivering high-quality, sustainable, and cruelty-free nutrition supplements. Our mission is to make plant-based nutrition acces...Show moreLast updated: 30+ days ago
    • Promoted
    HUBSPOT MARKETING OPERATIONS MANAGER

    HUBSPOT MARKETING OPERATIONS MANAGER

    Silvermine GroupIndia
    Marketing, Sales, and Service Hubs.This role will serve as the HubSpot subject-matter expert, responsible for designing, implementing, and maintaining workflows, pipelines, campaigns, and reporting...Show moreLast updated: 24 days ago
    • Promoted
    CRM & Performance Marketing Manager

    CRM & Performance Marketing Manager

    Dot & Key SkincareIndia
    Job Description – CRM & Performance Marketing Manager Role Overview We are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer rete...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Operations Specialist – Integrations & Automation

    Marketing Operations Specialist – Integrations & Automation

    BrightEdgenagpur, maharashtra, in
    BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterpr...Show moreLast updated: 9 days ago
    • Promoted
    Scrut - Marketing Operations Manager

    Scrut - Marketing Operations Manager

    Scrut Automation, India
    Job Title : Marketing Operations Manager About Scrut Automation : Scrut Automation is a global leader in Governance, Risk, and Compliance ...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Marketing Operations Manager

    Marketing Operations Manager

    Sonata SoftwareIndia
    Job Title : Marketing Operations Manager.Location : Bengaluru / Hyderabad preferably.Reports To : Head of Growth Marketing. Sonata Software is a global IT services and solutions company, enabling digit...Show moreLast updated: 8 hours ago
    • Promoted
    Partner & Events Marketing Manager

    Partner & Events Marketing Manager

    Kanerika IncIndia
    What You’ll Own Partner Marketing with Microsoft, Databricks & Beyond Build and scale joint GTM programs with Microsoft and Databricks. Drive co-branded campaigns, joint case studies, and customer s...Show moreLast updated: 2 days ago
    • Promoted
    Marketing Operations Specialist (Adobe Campaign Manager Certified))

    Marketing Operations Specialist (Adobe Campaign Manager Certified))

    2XIndia
    The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and / or Standard.This role is responsible for the end-to-end development, deployment, and support of ...Show moreLast updated: 3 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Rysysth TechnologiesIndia
    Rysysth Technologies is a growing IT company specializing in Microsoft technologies and digital solutions.We provide SharePoint SPFx development, Power Automate solutions, Azure cloud services, Cop...Show moreLast updated: 2 days ago
    • Promoted
    Senior Facebook Ads Manager – $120K Monthly Budget | 6-Month Contract | High-Impact Project

    Senior Facebook Ads Manager – $120K Monthly Budget | 6-Month Contract | High-Impact Project

    Jewelry World INDIA GroupNagpur, IN
    Please contact the HR department via WhatsApp at +1 (503) 884-4980 to schedule an interview and learn more about the job details. Are you a Facebook Ads strategist with a proven track record managin...Show moreLast updated: 30+ days ago
    Marketing Operations Specialist

    Marketing Operations Specialist

    ShipaIN
    Remote
    Quick Apply
    Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services.FCL, LCL, and air shipments, and track cargo in real time, providing greater transparenc...Show moreLast updated: 30+ days ago