Marketing Operations Specialist

This role is for one of the Weekday's clients

Min Experience : 4 years

JobType : full-time

We are looking for a detail-oriented and systems-driven Marketing Operations Specialist to streamline, automate, and optimize how we go to market. This role is central to building scalable processes, managing our MarTech stack, and ensuring data integrity that drives effective campaign execution and pipeline growth.

Requirements

Key Responsibilities

Immediate Impact

• HubSpot Management : Own the marketing automation platform—build and maintain workflows, lead scoring, segmentation, lifecycle stages, and email programs.
• MarTech Stack Oversight : Manage and optimize tools such as ZoomInfo, Sales Navigator, LinkedIn Ads, and other B2B platforms, while exploring new technologies to support scale.
• Campaign Execution : QA and launch emails, landing pages, forms, nurture flows, webinars, events, and integrated campaigns.
• Data Integrity & Funnel Health : Maintain clean, actionable data. Manage UTM strategy, ensure accurate campaign attribution, and monitor funnel KPIs.
• GTM Support : Provide operational backbone for product launches, events, and cross-channel marketing initiatives.

Future Growth

What You Bring

Why This Role Rocks