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Area Sales Manager- Retail
ConfidentialSurat20 days ago
Job descriptionDevelop and implement strategies for expanding the company s market share within the region. Identify new business opportunities in the retail sector and strengthen relationships with contractors, builders, architects, and distributors. Manage and motivate the sales team, providing guidance and support to achieve collective goals. Conduct regular training and product demonstrations for the team and customers to ensure deep knowledge of products and their applications. Build and maintain strong relationships with existing and potential customers. Understand customer needs and provide tailored solutions, ensuring customer satisfaction. Keep abreast of market trends, competitor activities, and emerging customer needs to adapt and strategize accordingly. Analyze sales data to identify opportunities for product improvements or new product introductions. Prepare and submit regular sales reports, including performance analysis, market insights, and sales forecasts. Provide feedback to senior management about market conditions, product performance, and customer preferences. Develop relationships with key distributors, retailers, and other stakeholders to expand product availability. Ensure proper distribution channels are in place to achieve market penetration. Coordinate and lead product launches, promotions, and marketing campaigns within the region. Work with the marketing team to create effective sales collateral and promotional materials. Minimum of 8 years of sales experience in the construction chemicals industry or related field, with at least 2 years in a managerial or supervisory role. Experience in retail sales, distribution management, or working with construction products is highly preferred. Strong sales, negotiation, and communication skills. Ability to lead and motivate a sales team. Deep understanding of the construction chemicals market and its customer base. Familiarity with sales CRM tools and reporting. Strong analytical and problem-solving abilities. Proficient in MS Office and other sales-related software.
Key Responsibilities :
Sales Target Achievement :
- Meet and exceed sales targets for the assigned region (Baroda & Ahmedabad) by promoting and selling a wide range of construction chemical products, including adhesives, sealants, waterproofing solutions, and other specialty products.
- Drive revenue growth through new customer acquisition and maintaining existing accounts.
Market Development :
Team Leadership & Coordination :
Customer Relationship Management :
Market Intelligence :
Sales Reporting :
Channel Development :
Product Launches & Promotions :
Requirements :
Education : Bachelors degree in Business Administration, Sales, Marketing, Civil Engineering, or a related field. A master s degree or MBA is a plus.
Experience :
Skills :
Skills Required
Sales Strategy, Market Analysis, crm software, Retail Management, Team Leadership
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Area Sales Manager • Surat
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