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Strategic Consumer Relationship Manager
beBeeCRMBengaluru, Karnataka, India17 hours ago
Job descriptionDesign and manage tiered + points-based loyalty programs spanning all brands. Introduce experiential rewards such as VIP previews, styling workshops, and influencer-led events. Continuously evaluate program effectiveness and refresh benefits to keep it aspirational. Develop personalized engagement campaigns through email, WhatsApp, and app notifications. Manage automated trigger campaigns such as birthdays, anniversaries, win-back, and cross-sell. Create compelling social media CRM activations : user-generated content, influencer tie-ups, gamified engagement. Implement referral programs, geo-targeted offers, and seasonal engagement campaigns. Partner with cross-functional teams to drive traffic back to stores and digital platforms. Work closely with store teams to train and onboard customers into loyalty programs. Track and analyze key CRM KPIs such as repeat purchase rate, CLV, engagement scores, and cross-brand shopping ratio. Conduct A / B testing to optimize campaign effectiveness. Work with data teams to derive insights and recommend actions for continuous improvement. MBA or Master's in Marketing, Retail, Communications, or Fashion Management from a reputable institution. 4-6 years of proven experience in CRM / Marketing roles, preferably in retail, fashion, or lifestyle. Strong understanding of customer lifecycle management, loyalty programs, and engagement strategies. Demonstrated ability in data-driven decision making, campaign management, and consumer insights. Proficient in MS Excel and PowerPoint is a must; familiarity with CRM tools (Salesforce, Capillary, MoEngage, easy rewards or equivalent) preferred. Excellent communication, presentation, and stakeholder management skills. Experience in leading small teams / projects with ability to work cross-functionally. Opportunity to work with global premium brands and shape consumer experiences. A role with high visibility and impact in driving customer loyalty and repeat business. A collaborative and fast-paced environment encouraging innovation and creativity.
Key Responsibilities
- Develop, implement, and manage CRM strategies across all customer touchpoints.
- Manage customer data capture, segmentation, and omni-channel integration with our loyalty management partner.
- Build data-driven customer journeys to improve retention and increase lifetime value.
Loyalty Program Design & Management
Consumer Engagement Campaigns
Customer Acquisition & Retention Programs
Analytics & Performance Tracking
Qualifications & Experience
What We Offer
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Relationship Manager • Bengaluru, Karnataka, India
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