Key Responsibilities :
- Territory Management : Manage and grow a designated sales territory by connecting with retailers, dealers, and distributors specializing in childrens books, educational toys, and stationery. Conduct regular market visits and build a strong presence for Oswaals Early Learning portfolio.
- Channel Expansion : Identify and onboard new retail and distribution partners in the early learning segment. Strengthen relationships to drive primary and secondary sales.
- Sales Target Achievement : Deliver on sales volume, coverage, and outlet expansion targets for the Early Learning range. Implement promotional campaigns, sampling activities, and trade incentives as per company strategy.
- Market Feedback : Track competitor offerings in the childrens products segment. Gather feedback from channel partners and share actionable insights to refine product and sales strategies.
- Sales Reporting : Maintain detailed reports of field activities, customer visits, order generation, and sales performance through CRM and regular MIS updates.
Qualifications :
3-8 years of proven field sales experience in early learning, childrens stationery, educational publishing, or toys sector.Strong understanding of retail and distribution dynamics in the childrens products market.Excellent communication, negotiation, and relationship management skills.Highly organized with strong follow-up abilities.Must be familiar with the local geography and retailer network in assigned territory.Willingness to travel extensively within the assigned regions.Skills Required
Relationship Management, Sales Strategy, Territory Management, Secondary Sales, Crm