Key Responsibilities :
- Develop and implement strategic communication plans that support the NBFC's business objectives and brand positioning.
- Build and maintain relationships with key media contacts, journalists, and industry influencers to secure positive coverage and act as a primary media contact.
- Create and distribute compelling content for various channels, including press releases, website copy, newsletters, social media posts, and internal communications.
- Oversee employee communication programs to ensure consistent and effective messaging, fostering employee engagement and alignment.
- Develop and implement crisis communication plans to proactively manage potential reputation risks and provide timely, effective responses to any issues that arise.
- Foster strong relationships with investors, customers, partners, and other key stakeholders through targeted communication initiatives.
- Monitor and analyze media coverage, campaign performance metrics, and stakeholder feedback to identify trends and opportunities for improvement.
- Serve as a company spokesperson to handle media inquiries, interviews, and other public engagements.
Candidate Profile :
Bachelor's or Master's degree in a relevant field such as communications, public relations, journalism, or business with 8+ years of experience in Corporate communications is must.A strong understanding of the financial services sector and the unique communication challenges facing NBFCs.Exceptional written and verbal communication skills with the ability to convey complex information clearly and compellingly to diverse audiences.Strong strategic planning and execution skills to develop and implement effective communication campaigns.Proven ability to create engaging and informative content across various platforms, including digital and traditional media.Skill in building and maintaining strong relationships with media, stakeholders, and industry influencers.Ability to anticipate, assess, and respond effectively to crisis situations.Proficiency in social media management, digital marketing trends, and PR tools.Note : To streamline our recruitment process we have collaborated with Jobringer.com to securely host and manage entire candidate database. Our recruitment team uses the platform to access profiles, update shortlisting status, and schedule interviews. On applying you may find your details being shared with Jobringer.com; please be ensured that this will be solely for recruitment purpose.