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Sr. Team Member - Content Management

Sr. Team Member - Content Management

Star Union Dai-ichi Life Insurance Company Limitedmumbai, maharashtra, in
25 days ago
Job description

About the Role :

We are seeking a Marketing individual who can translate complex financial concepts into compelling narratives that drive brand engagement. You will be responsible for crafting impactful storytelling, leading brand campaigns, and driving content-led marketing initiatives for life insurance and financial services. . You will work at the intersection of marketing, content, and digital strategy , ensuring a strong brand presence across multiple platforms.

Key Responsibilities

Marketing & Brand Strategy

  • Develop and execute a comprehensive content marketing strategy aligned with business objectives.
  • Lead brand-building campaigns that position the company as a thought leader in life insurance and healthcare investments.
  • Define brand messaging, tone, and storytelling approach to enhance audience engagement.
  • Create and oversee multi-channel marketing campaigns , integrating social media, digital, and offline initiatives.

Content & Digital Strategy

  • Develop high-quality blogs, video scripts, podcasts, and educational content that simplify life insurance concepts.
  • Lead content-driven digital engagement strategies , including carousels, reels, and interactive campaigns.
  • Manage content for the website.

    • Customer Engagement & Community Building

  • Drive customer-centric campaigns , such as referral initiatives like "Badhiye with Buddy," to boost participation.
  • Develop social media engagement strategies , incorporating Zomato-style witty notifications and Hinglish narratives.
  • Work with design and UX teams to enhance the digital experience through storytelling.

    • Legal & Compliance Coordination

  • Ensure all marketing content and campaigns adhere to regulatory guidelines and compliance requirements.
  • Collaborate with legal and compliance teams to secure approvals for marketing materials.
  • Stay updated on regulatory changes affecting life insurance and financial services marketing.

    • Stakeholder & Agency Management

  • Collaborate with cross-functional teams, including product, sales, and UI / UX designers , to ensure content alignment.
  • Manage relationships with external agencies and vendors , ensuring high-quality content execution.

    • Performance & Optimization

  • Analyze content performance and marketing campaign effectiveness using data-driven insights.
  • Continuously optimize content strategies based on audience engagement and business impact.
  • Monitor industry trends and competitor activity to stay ahead in the financial services marketing space.

    • Qualifications & Experience

  • Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field .
  • 5+ years of experience in content marketing, brand strategy, or digital marketing , preferably in the BFSI sector
  • Proven expertise in developing and executing brand campaigns across digital and offline channels.
  • Strong storytelling skills, with the ability to simplify complex financial topics for diverse audiences.
  • Experience managing marketing budgets, agency relationships, and multi-stakeholder collaboration .
  • Knowledge of SEO, content marketing trends, and digital engagement strategies .
  • Strong analytical mindset, with the ability to measure campaign performance and drive data-driven decisions.
  • Familiarity with regulatory and compliance processes in financial services marketing .
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    Team Member • mumbai, maharashtra, in