Brand Strategy, Communications & PR

Overview :

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

1. Brand Strategy & Positioning

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

2. Strategic Communications & Messaging

3. Public Relations & Media Strategy

4. Influencer & VIP Relations

5. Event & Experience Oversight

6. Thought Leadership & Crisis Communication

7. Cross-Functional Collaboration

8. Analytics & Brand Health

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to HR@aprajitatoor.com.