Lead Generation Specialist

You will be at the forefront of our B2B outreach and lead-generation engine—engaging prospects, nurturing leads, and supporting the sales cycle from discovery to closure. You'll collaborate with cross-functional teams (technical, product, and leadership) to drive results.

Key Responsibilities :

Lead Generation & Prospecting-

Identify, research, and engage with decision-makers on platforms like LinkedIn and email.

Drive outbound campaigns, cold calls, and targeted email sequences.

Sales Support-

Qualify leads, conduct initial discovery calls, and schedule demos for senior sales managers.

Maintain accurate lead and deal updates in CRM.

Marketing Campaign Execution-

Coordinate marketing outreach via email, LinkedIn, WhatsApp, and digital ads.

Support content creation for campaigns (email templates, brochures, decks).

Market Research & Analytics-

Research competition, trends, and buyer personas.

Maintain and present weekly performance reports (leads generated, conversion metrics).

Required Skills :

2–4 years of experience in inside sales or digital marketing (preferably in IT or SaaS).

• Excellent written and spoken English;

strong persuasive communication.

Hands-on with LinkedIn Sales Navigator, Google Sheets, CRM tools (e.G., Zoho, HubSpot).

Basic knowledge of marketing tools (Canva, Mailchimp, or Google Analytics).

Confidence in cold calling and email outreach.