Lead Generation Manager

Role : Manager – Appointment Setting (SMB Market, Cold Calling)

Work Location : Remote

Industry : Digital Marketing & AI-Driven Growth Solutions

Experience Needed : Minimum 5 years in appointment setting with international clients + at least 2 years leading or managing teams

Target Region : North America

Who We Are

We are a rapidly expanding digital marketing company specializing in delivering AI-powered, performance-first strategies that help small and medium-sized businesses in the United States grow faster and smarter. As we scale, we’re searching for a motivated Appointment Setting Manager to oversee our global team of meeting setters and ensure our sales team consistently receives high-quality, sales-ready meetings.

What You’ll Do

• Team Leadership : Direct and coach a team of appointment setters who engage U.S. prospects through cold outreach.
• Pipeline Growth : Build and refine strategies for cold calling, lead qualification, and meeting booking to maximize conversions.
• Performance Oversight : Track key metrics (calls, meetings booked, attendance rates, etc.) and push the team to exceed goals.
• Cross-Functional Collaboration : Partner with Sales and Marketing leaders to align messaging and outreach campaigns.
• Coaching & Training : Provide hands-on guidance to sharpen communication, objection handling, and outreach consistency.
• Tools & Systems : Ensure proper use of CRM platforms (HubSpot, Salesforce, etc.) for lead tracking and data hygiene.
• Continuous Optimization : Improve scripts, workflows, and market-specific tactics tailored for North American SMB clients.
• Reporting : Deliver weekly performance updates and improvement strategies to senior leadership.

What We’re Looking For