Content Strategy Lead

Role Overview :

As a Content Strategist, you will lead the development, execution, and management of all content formats, including social media, brand marketing, and performance-driven campaigns. Your role requires a blend of creativity and analytical thinking, as you harness consumer insights to craft impactful communications that resonate with underserved communities in rural and Tier 2 / 3 markets. This position is about creating narratives that not only inform but also inspire, fostering deeper connections with our audience.

Key Responsibilities :

• Develop and manage a diverse range of content formats, driving engagement across social media, brand marketing, and multi-channel campaigns.
• Leverage consumer insights to create effective communication strategies that connect meaningfully with target audiences.
• Analyze content performance metrics to refine strategies, ensuring that all messaging is impactful and aligned with audience needs.
• Demonstrate excellent creative thinking and problem-solving skills to craft content that addresses both the aspirations and challenges of underserved communities.
• Maintain high attention to detail while managing multiple projects simultaneously, ensuring timely delivery and quality output.
• Execute moment marketing initiatives, proactively proposing and developing topical campaigns that capitalize on current trends and events.
• Collaborate with cross-functional teams to integrate content strategies that align with Turno’s broader mission and goals.

Qualifications and Experience Required :