Content Strategy Lead

Job Title : Content Strategy and Activation + Strategy & Consulting

Consultant / Manager / Senior Manager

Location : Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices

Must have skills : Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation

Good to have skills : SEO, DCO, Social Listening, Influencer Marketing, Native Content Marketing, UGC Strategy

Job Overview

Lead content strategy and activation for clients.

Collaborate with client teams and stakeholders.

Analyze consumer personas, markets, and competitors.

Roles And Responsibilities

Strong in content, data-driven, and omni-channel marketing strategies.

Deep understanding of marketing, branding, and user personas.

Knowledge of content frameworks (Hero-Hub-Hygiene).

Familiar with Influencer, UGC, and Native Content Marketing.

Use of social listening tools and digital metrics (reach, engagement, etc.).

Skilled in SEO, keyword research, and CMS platforms.

Strong storytelling, leadership, and collaboration skills.

Awareness of content trends on social media.

Ability to work with creative and performance marketing teams.