Lead - Marketing Operations

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

Role Overview

You will be the execution engine for Marketing's operational backbone. Operating at the intersection of marketing, systems, and data, you'll own the marketing tech stack, automation workflows, reporting frameworks, and integrations. You'll partner with the Revenue Technology vertical and the broader GTM teams to ensure that campaigns scale reliably, insights are actionable, and data integrity is intact.

Key Responsibilities

• Marketing Tech Stack & Integrations
• Operate and optimize tools such as the marketing automation platform (e.g. HubSpot, Marketo, or equivalent), email systems, landing page builders, and third-party integrations
• Design, build, and maintain integrations and workflows between marketing systems and CRM / revenue systems (e.g. sync leads, account enrichment, tracking events)
• Ensure configuration hygiene, documentation, and change control processes
• Campaign Execution & Workflow Automation
• Build and execute campaign workflows (emails, drip programs, nurture, re-engagement) with scalability and personalization in mind
• Automate repetitive tasks (e.g. lead routing, tagging, scoring, segmentation) using native or low-code tools
• Work with marketing and content teams to embed instrumentation (UTMs, tracking, pixel fires) into campaign assets
• Lead Management & Funnel Optimization
• Manage lead lifecycle processes : lead scoring, qualification thresholds, prioritization, and handoff to sales / SDRs
• Monitor and optimize funnel conversion points (e.g. MQL → SQL, trial → activation) using data insights and experimentation
• Collaborate with demand gen, growth, and content teams on A / B tests, personalization, and campaign optimization
• Reporting, Analytics & Insights
• Build dashboards, reports, and metrics views for campaign performance, funnel health, ROI, and pipeline contribution
• Analyze performance, identify trends and anomalies, and recommend optimizations
• Maintain marketing attribution models, channel mix evaluations, and multi-touch analyses
• Data Governance & Hygiene
• Implement consistent data standards (naming conventions, field definitions, data validation)
• Conduct regular audits / deduplication, monitor for data drift, and enforce cleanup protocols
• Work with RevTech to ensure data accuracy across systems through sync audits and reconciliation
• Collaboration & Process Documentation
• Partner with Revenue Technology, Strategy & Planning, Demand Gen, and Growth teams to align on priorities, roadmaps, and dependencies
• Create and maintain process documentation, playbooks, runbooks, and workflows
• Communicate status, risks, and blockers effectively to stakeholders

Requirements

Skills Required

email systems