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Growth & Outreach Specialist

Growth & Outreach Specialist

ACCELQhyderabad, telangana, in
8 hours ago
Job description

Role Overview :

We are looking for a dynamic and driven Growth & Outreach Specialist who brings hands-on experience in business development, lead nurturing, and outbound prospecting . The ideal candidate should have a strong background in cold outreach and conversion activities , moving leads from MQL to SQL through personalized engagement.

This role sits at the intersection of marketing and sales , focusing on creating tailored outreach for high-intent accounts and ensuring smooth lead progression through the funnel. Familiarity with ABM concepts is essential, and prior experience using ABM tools is a significant advantage.

Key Responsibilities :

1. Prospecting & Cold Outreach

  • Conduct outbound outreach to high-intent and target accounts via email, LinkedIn, and phone.
  • Develop personalized outreach sequences that address specific pain points and drive engagement.
  • Identify and qualify key decision-makers and influencers within target accounts.

2. Lead Nurturing & Conversion

  • Nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through strategic follow-ups and personalized communication.
  • Understand each prospect’s stage in the buying journey and align outreach accordingly.
  • Track and report on conversion metrics from first touchpoint to booked meeting.

    • 3. Collaboration with Sales & Marketing

  • Work closely with the sales team to ensure a smooth handoff of high-quality leads.
  • Collaborate with marketing to refine messaging and identify opportunities for account-level engagement.
  • Share feedback from prospects to improve campaign effectiveness and messaging relevance.

    • 4. Account-Based Marketing (ABM) Support

  • Apply ABM principles to prioritize and engage high-value target accounts.
  • Utilize ABM tools (e.g., Demandbase, 6sense, ZoomInfo) to identify buying intent and optimize outreach.
  • Support execution of personalized multi-channel ABM campaigns in coordination with marketing.

    • 5. Data Management & Reporting

  • Maintain clean lead data and accurate records.
  • Measure and analyze outreach performance, response rates, and conversion effectiveness.
  • Provide insights and recommendations to improve engagement and lead quality.

    • Requirements :

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2–4 years of experience in BDR / SDR , lead generation , or outbound prospecting roles.
  • Strong understanding of lead nurturing, funnel stages, and pipeline management .
  • Working knowledge of ABM strategy and tools (bonus if experienced with Demandbase, 6sense, or similar).
  • Hands-on experience with outreach automation tools (e.g., HubSpot, Outreach.io, Apollo, Lemlist) and LinkedIn Sales Navigator .
  • Excellent written and verbal communication skills with a strong sense of personalization in messaging.
  • Analytical mindset to evaluate campaign data and optimize conversion rates.
  • Self-motivated, proactive, and comfortable working in a fast-paced, target-driven environment.
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    Outreach Specialist • hyderabad, telangana, in

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